My Work

Catalunya en Arab

Founder & Editor-in-Chief · May 2022 – Present

The leading Arabic-language digital media platform in Catalonia. Serving Gulf and MENA investors, tourists, and decision-makers with editorial content, sponsored reports, and B2B activations.

Corporate Training & Executive Workshops

Freelance LXD & Trainer · 2020 – Present

Simulation-based training programmes in procurement, communications, AI strategy, and GRC for clients including Amazon and Blackbird Training (Barcelona).

Emirates ID Authority / ECOL

Head of Training & Events · Abu Dhabi, UAE · 2012 – 2015

Designed and executed national-level training events and institutional conferences. Managed full event lifecycle for Abu Dhabi government entities. Oversaw internal communications for 1,000+ employees.

Musanada

Head of Communications · Abu Dhabi, UAE · 2015 – 2018

Directed national awareness campaigns and institutional communication events. Produced executive briefings, town halls, and stakeholder engagement sessions for 1,000+ employees.

SUNBOW Art Lounge

Co-Founder & General Manager · Sitges, Spain · 2019 – 2021

Conceived and operated a full-service cultural venue combining art, live performance, and dining. Produced writing workshops, live music, comedy nights, and language exchange events.